So, there is not going to be an immediate shift to AI, but it would be smart to embrace the technology to be competitive. Ross intelligence is a research site that allows users to type, in plain English, legal research questions and the tool will return case law and statutes related the search. This is a great example of how AI could be a powerful resource for business development, trademark analytics, and identification research. The bets are that emerging technology can yield significant returns, so there is the incentive to try something creative. However, there must be a willingness to have it not pay off (acceptance of risk).